Content Creation & UGC
I create content that feels authentic, performs on platforms, and gives brands what their audience actually wants. From UGC and branded collaborations to short-form video and campaign content, every piece is crafted with creativity, intention, and your goals in mind.
Content With Purpose
In a world where everyone is creating content, the brands that stand out are the ones that feel real. I create content that does exactly that, whether it’s a polished UGC video that stops the scroll, a styled photo that captures your brand’s aesthetic, or a Reel that actually gets shared. Every piece is made with intention, creativity, and a genuine understanding of what works on each platform.
My Approach
Great content starts long before the camera rolls. I take the time to understand your brand, your audience, and the goal behind every piece of content before I create anything. This means the content I produce isn’t just visually appealing, it’s purposeful, on-brand, and built to perform. Whether we’re working on a single campaign deliverable or an ongoing content partnership, the same level of care and creative thinking goes into everything I make.
What This Includes
- Influencer & Branded Collaborations
- Partnering with brands I genuinely connect with to create content that resonates with my audience. From sponsored posts and Stories to Reels and TikToks, every collaboration is approached with authenticity and creative care. I work closely with brands throughout the process to ensure the content aligns with their goals while still feeling true to my voice and style.
- UGC Content Creation
- Authentic, relatable content made specifically for your brand to use across social media, paid ads, websites, and marketing campaigns. I produce high-quality UGC that feels native to the platform and natural to the viewer, including product demos, unboxings, testimonials, voiceovers, styling reels, and aesthetic b-roll. UGC is one of the most effective tools in a brand’s content arsenal, and I create it with conversion and trust in mind.
- Short-Form Video
- Reels, TikToks, and short-form video content designed to capture attention and hold it. I concept, film, and edit short-form video that is platform-aware, trend-informed, and crafted to perform. Whether it’s a polished brand video or a casual, relatable clip, I know what works in the feed and how to make content that earns its place there.
- Brand Storytelling
- Styled, high-quality photo content for use across social media, websites, and marketing materials. From flat lays and product shots to lifestyle imagery and on-camera photos, I create visuals that are aesthetically considered and aligned with your brand’s look and feel.
- Campaign Content
- End-to-end content creation for brand campaigns, product launches, and seasonal activations. I work with brands to develop a creative direction and produce a suite of content assets that tell a cohesive story across platforms. Campaign content is planned strategically to ensure every piece works both independently and as part of the bigger picture.
Tools & Platforms
Behind every great piece of content is a solid toolkit. Here’s mine.
iPhone & Camera Equipment – Photo and video capture across a range of content styles, aesthetics, and formats
Capcut – Short-form video editing, transitions, captions, and effects for Reels and TikToks
Canva – Branded overlays, graphic elements, and visual content to complement photo and video assets
TikTok Creative Centre + Studio – Trend research, audio discovery, content planning, and native video editing for platform-optimised TikTok content
Nowfluence – Managing brand collaboration workflows, deliverables, and campaign communications in one place
Google Analytics – tracking website traffic and conversions from social channels
Nowfluence – Influencer and creator campaign management, including deliverable tracking and collaboration workflows
Let’s create something worth sharing.
Whether you have a fully mapped out brief or just a product and a vision, I’d love to bring it to life. Get in touch and let’s make content your audience will actually stop scrolling for.