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WHAT TYPES OF BRANDS DO YOU WORK WITH?

My sweet spot is fashion, beauty, and lifestyle, though I regularly collaborate with brands in wellness, travel, food and beverage, and tech when the creative direction is a strong fit. What matters more than the industry is the brief: if you are looking for content that feels real, not overly produced, and strategy that is grounded in how people actually use social media, we will likely work well together. I am selective about the partnerships I take on so that every brand I work with gets my full attention and best work.

HOW LONG DO PROJECTS LAST?

It depends entirely on the scope. One-off UGC packages or single campaign collaborations can be turned around in a few weeks. Strategy engagements and ongoing content retainers typically run for a minimum of three months, because that is genuinely how long it takes for strategy to show measurable results. I am always upfront about what timeline I recommend and why, so you can make the right decision for your brand.

CAN I CUSTOMISE A SERVICE OR PACKAGE?

Yes, and most of my clients do. My service offerings are a starting point, not a rigid menu. If you need a combination of UGC, strategy advice, and some caption writing, or you have a one-time campaign with a specific brief, I can build something around that. The best way to find out what is possible is to get in touch with an overview of what you are trying to achieve.

HOW FAR IN ADVANCE SHOULD WE PLAN CONTENT?

For UGC or social content tied to a specific launch or campaign date, booking at least three to four weeks ahead gives us enough runway for briefing, creation, revisions, and delivery without rushing anything. For longer editorial, blog, or strategy projects, six weeks or more is ideal. That said, I do occasionally take on shorter-notice projects depending on my availability, so it is always worth reaching out even if your timeline is tight.

DO YOU OFFER PAYMENT OPTIONS?

Yes. For most projects a 50% deposit is required upfront to secure your booking, with the remainder due on delivery. For larger or longer-term engagements, I offer staged payment schedules aligned to project milestones. I will always outline payment terms clearly in your proposal so there are no surprises.

WHERE ARE YOU BASED? DO YOU TRAVEL?

I am based in Sydney, Australia, and work with brands locally and internationally. The majority of my work is delivered remotely, which means location is rarely a barrier. For campaigns that require on-location shooting, travel is available and can be factored into your project quote. If you are an international brand, I am well set up for async collaboration across different time zones.

WHAT DOES AN INFLUENCER COLLAB WITH YOU LOOK LIKE?

It starts with your brief and a conversation about your goals. From there I put together a creative direction, including content concepts and suggested formats, for your approval before anything is created. Once we are aligned I take it from brief to final deliverable, whether that is a Reel, a series of posts, TikToks, or Stories. I handle the creative entirely, so you get polished, on-brand content without having to micromanage the process. I am straightforward to work with and I always aim to overdeliver.

DO I NEED TO SEND PRODUCT FOR AN INFLUENCER COLLAB?

For product-based campaigns, gifting is standard practice and forms part of the collaboration agreement. For service-based or digital brands, physical gifting is not always necessary and we can discuss alternative arrangements. Either way, the terms around product or gifting will be outlined clearly before anything is confirmed, so both sides know exactly what is included.

WHAT IS UGC AND HOW IS IT DIFFERENT FROM INFLUENCER CONTENT?

UGC, or User Generated Content, is professional content I create specifically for your brand to own and use however you choose. Think product demo videos, unboxing clips, lifestyle imagery, and testimonial-style pieces built for paid ads, websites, email campaigns, or organic social. The key difference from influencer content is that UGC is never posted to my channels. You are buying the asset itself, not access to my audience. It is one of the most cost-effective ways to produce high-converting content at scale.

WHO OWNS THE UGC CONTENT ONCE IT'S DELIVERED?

You own it outright. Once final payment is received, all content files are transferred to you along with full usage rights for the agreed scope. You are free to use it across your paid ads, organic channels, website, email, and any other owned platforms. The only exception is ad usage beyond the initially agreed period or scope, which is covered under a separate licensing agreement.

DO UGC PACKAGES INCLUDE AD USAGE RIGHTS?

Base UGC packages include organic usage rights, meaning you can post the content across your own social channels and website. Paid ad usage, also known as content licensing, is an additional fee on top of the content creation rate. This is standard industry practice. Licensing is priced based on the usage period, the platforms the content will run on, and whether exclusivity is required. A one month single platform license sits at the lower end, while longer or multi-platform usage is priced accordingly. All licensing terms are outlined clearly in your quote before you commit to anything.

WHAT FORMATS DO YOU DELIVER UGC IN?

Photos are delivered as high-resolution JPEG or PNG files ready for immediate use. Videos are delivered as edited MP4 files, sized and formatted for the specific platform and placement we have agreed on, whether that is a 9:16 Reel, a 1:1 feed video, or a 16:9 horizontal cut. If you need multiple aspect ratios, raw footage, or unedited stills, that can be arranged at an additional rate. I always confirm format requirements during the briefing stage so there are no resizing headaches on your end.

WHAT DOES A SOCIAL MEDIA STRATEGY FROM YOU INCLUDE?

A full strategy engagement starts with an audit of your existing presence across all relevant platforms, looking at what is actually performing, where the gaps are, and what your competitors are doing differently. From there I develop a tailored strategy document covering your content pillars, posting frequency, platform priorities, tone of voice, hashtag and caption approach, and growth tactics suited to your specific goals. You also receive a ready-to-use content calendar and, where applicable, posting templates your team can hit the ground running with. The goal is to hand you something actionable, not a slide deck that sits in a folder.

DO YOU MANAGE SOCIAL ACCOUNTS OR JUST PROVIDE STRATEGY?

Both options are available. Strategy-only packages are ideal for brands or individuals who have an existing team to execute but need clear direction and a defined framework to work from. Full management packages cover scheduling, community management, and account oversight on your behalf. Please note that content creation is a separate service and is quoted independently regardless of which management option you choose. If you already have content being produced in-house, I can work with that. If you need content created as part of management, we will build that into your scope from the start.

WHAT KIND OF WRITING SERVICES DO YOU OFFER?

Blog posts and long-form articles, social media captions, email newsletters, product descriptions, brand bios, about page copy, website copy, editorial features, and ghostwriting. I write across both brand voice and editorial tone depending on what the piece calls for. Ghostwriting in particular is something I take seriously: the content I write for you should sound exactly like you, and that takes proper briefing and attention to detail, both of which I bring to every project.

CAN YOU WRITE IN MY BRAND'S VOICE?

Yes, and getting that right is a priority, not an afterthought. Every writing project starts with a detailed briefing process where I get to know your brand tone, your audience, the platforms the content is for, and any reference points that show what good looks like for you. If you have existing brand guidelines or tone of voice documents, even better. For ongoing writing arrangements I refine and sharpen my understanding of your voice over time, so the content gets stronger the longer we work together. If something does not sound right, revisions are part of the process.