Social Media Management & Strategy
I help brands and creators build authentic connections through strategic content planning, engaging campaigns, and platform-specific growth strategies that drive real results.
Strategy in Action
Effective social media is more than consistent posting. It requires clear strategy, strong creative direction, and a deep understanding of audience behaviour.
I help brands and creators build meaningful connections online through intentional content planning, campaign development, and performance-led optimisation. From shaping content direction to analysing results and refining strategy, my approach balances creativity with clarity and purpose.
What This Includes
- Strategy & Planning
- Every strong social media presence starts with a clear foundation. I develop tailored strategies covering platform positioning, audience insights, competitor analysis, audits, and brand voice development. From there, I shape campaign direction and content concepts so everything created has purpose, consistency, and alignment with your goals.
- Content Planning & Creation
- Good content is intentional, not accidental. I build structured content calendars and manage planning across captions, copywriting, visual direction, and hashtag strategy. This includes Reels, short-form video, carousels, and Stories, all created with platform behaviour and audience engagement in mind.
- Campaigns & Growth
- From product launches to collaborations, I develop and execute campaigns designed for visibility and impact. This includes creator and influencer collaborations, audience growth strategies, engagement planning, and community-building that creates sustained momentum for your brand.
- Management & Community Engagement
- Strong social media is built on consistency and connection. I manage day-to-day account activity, including community engagement, comment moderation, and audience interaction. I also monitor trends and platform updates to keep content relevant and responsive.
- Analytics & Performance
- Data informs every decision. I track performance across key metrics, analyse engagement and reach, and evaluate content effectiveness to understand what drives results. These insights are used to continuously refine strategy and improve outcomes over time.
Tools & Platforms
I use a range of industry-standard tools to support every stage of social media strategy and management, from content planning and creation through to scheduling, analytics, and campaign optimisation.
Notion – Content planning, campaign tracking, workflow organisation, and structured client workspaces
Canva – Social media graphics, templates, and multi-platform content design, supported by brand kits to maintain visual consistency
Metricool – Social media scheduling, publishing, analytics, and competitor benchmarking, with ongoing performance tracking and reporting
Meta Business Suite – Instagram and Facebook scheduling, insights, and audience analytics managed directly within client accounts
TikTok Analytics / TikTok Creative Centre – Trend monitoring, audience insights, and content performance analysis to inform platform strategy
Google Analytics – Tracking website traffic and conversions driven from social media channels
Ready to grow your presence?
Whether you’re building from the ground up or refining an established presence, I can help you create a more intentional and effective social media strategy.
Let’s talk about what’s possible for your brand.