Social Media Management & Strategy
I help brands and creators build authentic connections through strategic content planning, engaging campaigns, and platform-specific growth strategies that drive real results.
More Than Words
Effective social media goes beyond posting consistently. It requires strategy, creativity, and a genuine understanding of your audience. I help brands and creators build meaningful connections online through thoughtful content planning, engaging campaigns, and data-driven insights. From developing content calendars to analysing performance and refining growth strategies, my approach is always both strategic and authentic.
What This Includes
- Strategy & Planning
- Every strong social media presence starts with a solid foundation. I develop tailored social media strategies that cover platform selection and optimisation, audience research and targeting, competitor analysis, social media audits, and brand voice and tone development. From there, I work through campaign planning and concept development to ensure every piece of content has a clear purpose and direction.
- Content Planning & Creation
- Good content doesn’t happen by accident. I build out detailed content calendars and manage all aspects of content planning and scheduling, including caption writing and copywriting, visual content planning, and hashtag and keyword research. This covers everything from Reels and short-form video to carousels and Story content, all planned with your audience and platform in mind.
- Campaigns & Growth
- Whether you’re launching a product, running a collaboration, or looking to grow your following, I develop and execute campaigns that are strategic and results-focused. This includes influencer and creator collaboration campaigns, audience growth strategies, engagement strategies, and community building initiatives designed to create lasting momentum for your brand.
- Management & Community Engagement
- Consistency and connection are everything in social media. I handle daily account management, comment and message moderation, and active community engagement so your audience always feels heard and valued. I also keep a close eye on trends, platform updates, and new content opportunities to keep your presence fresh and relevant.
- Analytics & Performance
- Data shapes everything I do. I track performance across key metrics, analyse engagement and reach, and evaluate content performance to understand what’s working and what isn’t. Regular reporting and strategy adjustments mean your social media is always moving in the right direction based on real insights, not guesswork.
Tools & Platforms
I use a range of industry-leading tools to support every stage of social media strategy and management, from content planning and creation to scheduling, analytics, and campaign optimisation. (No gatekeeping here!)
Notion – Content planning, campaign tracking, workflow organisation, and shared brand hubs for each client
Canva – Social media graphics, templates, and multi-platform content design with dedicated brand kits for consistent visual identity
Metricool – Social media scheduling, publishing, analytics, and competitor benchmarking with regular performance reporting for clients
Meta Business Suite – Instagram and Facebook scheduling, insights, and audience analytics managed directly within each client’s account
TikTok Analytics / TikTok Creative Centre – Trend monitoring and content performance insights
Google Analytics – tracking website traffic and conversions from social channels
Nowfluence – Influencer and creator campaign management, including deliverable tracking and collaboration workflows
Ready to grow your presence?
Whether you’re starting from scratch or looking to level up your current social media, I’d love to help. Let’s chat about what’s possible for your brand.